How Lifetime Jewelry Is Made For one thing, we make our jewelry here in the United States. For another, our jewelry is made with a proprietary formula known only to our highly skilled artisans. We apply 20 micro inches to a core made of semi-precious metals in order to improve resistance to tarnishing and the look and feel of solid gold. How Common Plated Jewelry Is Made Normally, electroplate has 2-4 micro inches of gold on it which isn't much. This is why it tends to wear so quickly. The pot metal core is usually made of nickel or steel which tend to cause allergic reactions in people. Lifetime Jewelry Process Standard Manufacture Process (function(f) {var _np=(window.P._namespace("AplusModule"));if(_np.guardFatal){_np.guardFatal(f)(_np);}else{f(_np);}}(function(P) { // register javascript with unique module id P.when("jQuery", "AplusModules-module-6", "ready").execute(function($, hoverModule) { hoverModule("aplus-module-6-3"); }); })); We have been a family run small business since 1987 We are real people who use our own products every day We expect the best for our families and want the same for yours We cut no corners in our products, and will cut no corners in our support to you Proudly made in the USA Read more Miami Link Bracelet Miami Link Bracelet Flat Link Bracelet Miami Link Bracelet Miami Link Bracelet Stars & Arrows Bracelet Width 6mm 11.5mm 9mm 14mm 12.5mm 15mm 24k Gold Plated ✓ ✓ ✓ ✓ ✓ ✓ Made in USA ✓ ✓ ✓ ✓ ✓ ✓ For Women and Men ✓ ✓ ✓ ✓ ✓ ✓ Lengths Available 7" - 9" 8" - 10" 8" - 10" 7" - 9" 7" - 9" 7" - 9" How To Care for Gold Plated Jewelry It is very important to understand that gold plating requires very gentle care . Remember this and it will last for years! Remove dirt and oils from your jewelry by using a cotton ball dampened with a bit of alcohol or vinegar. Then gently wipe your jewelry clean and dry it with a soft cloth or chamois. Gold plated jewelry shouldn’t be ever wiped or polished with any coarse fabrics, because you can gradually rub off the plating. It won’t happen in one day, but it gradually will remove the gold layer. This does happen with gold as well, but because it’s gold throughout the piece of jewelry, there is no visible difference except that your jewelry gets slightly thinner over the years. NEVER clean your plated jewelry with any abrasive substances, coarse sponges or corrosive liquids. Remember, your jewelry isn’t solid gold. And even though Lifetime Jewelry is made with much thicker plating than standard gold-plated jewelry, the gold layer can be worn away over time if cleaned improperly. FUN FACT: It’s very easy to clean gold plated jewelry with beer ! Submerge it for several minutes, then rinse with cool running water, dry with a soft cloth and… voilà!